RECUR Builder is a self service platform that enables businesses and individual creators to create, distribute, and manage NFTs with seamless marketplace integration. Built as a no code solution, it lowers the technical barrier to launching and operating NFT products at scale.

As the first and lead designer, I established the design system, defined the information architecture, and produced comprehensive UX documentation to guide product development. I delivered end to end experiences across NFT creation, distribution, sales management, drops, and analytics, grounding decisions in user research and data insights.

I streamlined 30+ fragmented workflows into a structured product roadmap, collaborating cross functionally to simplify complex creation flows and improve overall usability.

Role: Lead Product Designer
Contribution: Design system, information architecture, UX documentation, NFT creation workflows, marketplace integration, analytics experience, cross functional product alignment