Archer is a pre-seed Web3 and AI startup building a natural language execution layer for decentralized applications. As the company’s first public-facing touchpoint, the website needed to establish credibility, memorability, and long-term discoverability from day one.

I led the end-to-end design and content strategy from 0 to 1, shaping both the visual identity and the information architecture. The site combines a bold, futuristic brand system with a structured content framework designed for SEO and AI indexing. By applying the C.L.E.A.R. content model, I aligned brand storytelling with machine-readable structure, balancing expressive visuals with clear, actionable messaging.

The result increased early visibility, improved organic search performance, and positioned the website not just as a marketing surface, but as a scalable digital asset.

Role: Product Designer
Contribution: Brand identity system, UI design system, content strategy, information architecture, SEO strategy, AI indexing optimization, 0 to 1 execution