Archer Design OS

Branding, website and MVP from one system.

Visit live sitewww.archer.bot (opens in a new tab)

About the project

Archer is a pre-seed Web3 and AI startup building a natural language execution layer for decentralized applications. I designed its Design OS: one system that shipped everything from the branding to the website to the product MVP and the pitch deck.

I led design and content strategy end to end, from 0 to 1. The website became the company's first public-facing touchpoint, combining a bold, futuristic brand with a structured content framework for SEO and AI indexing. The result increased early visibility and improved organic search performance.

Role: Founding Designer
Contribution: Brand identity system, UI design system, content strategy, information architecture, SEO strategy, AI indexing optimization, 0 to 1 execution

Company: Archer
Starting point: Nothing yet: built from scratch, brand included
Services: Brand identity, Figma and code design systems for mobile and desktop, website and product MVP
Year: 2025

Outputs

4 things one system ships

01
Brand identity
A bold, futuristic brand system: the logo, colour and type the rest is built from.
02
Website
Archer's first public-facing touchpoint, designed and written from 0 to 1: landing pages on a structured content framework for SEO and AI indexing (the C.L.E.A.R. content model), the same system across desktop and mobile.
03
Ship Product MVP
Natural language search across Web3 on the web, and the wallet, portfolio and swap flows on mobile, from the same components.
04
Slides
The pitch deck: problem, product, market, roadmap and business model, on brand.