100DAS is a e-commerce cross-platform built for design-conscious users seeking affordable, meaningful art and lifestyle pieces. The mobile app introduces a scenario-driven filtering system that reduces browsing fatigue and enables intuitive discovery across gifting, home décor, and personal collection contexts. A visual-first layout, curated artist storytelling, and streamlined checkout flow create an emotionally engaging yet time-efficient shopping experience.

As Designer-Founder and sole designer, I led the entire product lifecycle across the mobile app and responsive web. I conducted user research, defined the brand identity, designed the end-to-end UI/UX system, created marketing and press materials, and iterated through usability testing to align user experience with business growth.

Role: Designer-Founder
Contribution: Product strategy, UX research, scenario-based discovery system, mobile app design, cross-platform UI, brand identity, growth assets