100DAS eShop Branding Design is a focused brand extension project that translated the core 100DAS identity into a high conversion ecommerce experience. The objective was to create a refined, trustworthy, and visually cohesive shopping environment aligned with a predominantly female, style conscious audience.

As founder and sole designer, I led the end to end branding and UI direction across the eShop, defining visual hierarchy, typography, color application, imagery standards, and conversion focused layout patterns. The result is a cohesive and elegant shopping experience that strengthens brand recognition while supporting scalable growth.

Role: Founder and Product Designer
Contribution: Ecommerce branding, visual system, UI direction, conversion focused design